Archive for the ‘Commercial Photography’ Category

Author Autumn Doughton

Friday, November 13th, 2015

I (Paul) was approached by the Village Journal to photograph local author Autumn Doughton for the cover story in the summer issue. The location was a vintage library in downtown Gainesville, and I had been warned that the vintage theme of the library included a 70’s feel and no air conditioning. So I donned my standard black on black outfit (note: photographers wear black to hide sweat and dirt. And to look really cool) and loaded up the truck. Alyson (my assistant) and I arrived bright and early to load in, and sure enough, it was pretty warm in there. With a promise to get warmer. The feel of the shoot was to be rooted in a 70’s vibe to correspond with the library, while the clothing would add a modern touch. Channing and Kilty, the force behind the Village Journal, had sourced clothing, Kara Winslow as MUA extraordinaire, Donnie Lancaster was hair master. This is my kind of shoot. Sometimes the importance of the team is overlooked in commercial photography, but it takes a team, and we had a good one.

Now I’m going to get technical for a minute, for any nerdy photographers out there. This first scene was lit with a beauty dish as the backlight, and I believe a 4×6 softbox as front fill. I use Paul C. Buff lighting and RadioPoppers as triggers. This combo gives me complete freedom to adjust light output on the fly, so my assistant can stay comfy in her chair. Just kidding, I actually have her running around moving c-stands and reflectors on a consistent basis.

And she models for me…

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I tried to keep the warm yellowish tint from the tungsten lights in the foreground and background to keep up the vintage look.

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After the first clothing change, I decided I wanted to get Autumn talking. She had never been in front of the camera like this, but she was already rocking it. I put her in front of a book case, lit her with a 4’x6’ softbox, and she took it from there. Her energy was natural and contagious.

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The next set was tricky. How do I photograph her from directly overhead without risking crushing her? Well, that was a risk we would just have to take. It wasn’t that bad, but it was precarious. Definitely worth it.

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This clothing change allowed me to dig a little deeper into the 70’s vibe. I shot 2 softboxes through the bookcase to mimic sunlight shining through.

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I used natural light coming in the front window, which was only partially blocked by patrons of the library peering in wondering why they weren’t open yet…

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Just for fun we went outside and took a few.

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I had a blast with this shoot, had a great team, looking forward to the next time. Oh, and as we were loading out, ready to leave, one of the employees walked in and said, “Wow, you guys didn’t turn on the AC?”

No Rules

Friday, October 16th, 2015

Every once in a while I (Paul) try to do a shoot that is just for fun, no rules or restrictions.  It helps me stay sharp and fresh.  My youngest brother, Joshua, was moving to Atlanta and wanted to try his hand at modeling up there, so I asked him if he would be my subject for one of those shoots.  He agreed, and we spent one late night at the studio working through different lighting setups and techniques I’d been wanting to try.

These are a few of my favorites – especially the “ghost face” image – and I wanted to share them.

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A Personal Story – Making Health a Priority

Tuesday, October 6th, 2015

Today’s blog post is a special one to me, Kristin, as this session has quite the back story.

Last year I was training for my first marathon.  I have been a runner for many years now, but a marathon has been on my bucket list for awhile.  I finally committed to a race in Jacksonville in February 2015.  I trained and studied and trained and collapsed and trained… you get the point.  I made it to my 21 mile training run and I did it!  And I surprisingly felt fine.  Just a few days before the race, my younger sister called that her water just broke.  She was having her first baby and she, along with my other younger sister, lives in Boston.  There was no way I was going to miss this!  So Paul booked airline tickets out of Gainesville and I hopped on the plane within a couple hours.  I made it in time for my precious little nephew, Lakin, to be born.  THAT is the good news… bad news was… no race.

Needless to say, I absolutely do not regret missing the race.  But what happened was I had no desire after this to start training again.  I had hit the wall even though I didn’t run the last long run.  So what began to happen was I started putting on weight because I was still eating like I was training!

About 3 or 4 months later, I had put on about 10 pounds.  No, not anything crazy, but on a 5’4” body, that matters in the way you feel.  My good friend Lauren had started working out at Zen Fitness, a personal training gym in Gainesville.  She invited me to join her. Wow!  I went in thinking I was in pretty good shape because I had almost run a marathon.  Uhh… almost threw up my first session.  Literally!  Had to sit on the floor in the bathroom for awhile praying it didn’t happen.  How humiliating!  But what I realized was with extra weight and a poor diet, I had quickly lost a lot of strength.  Embarrassed, I sluggishly came out of the bathroom and did my best to finish the session.

Fast forward 5 months and I’m down to 13% body fat, my diet is on point, and I’ve made great friends in the process.  I feel better and stronger in every aspect of my life.  I almost keep up with Lauren now!

For this shoot, Paul photographed Zen trainers in action at the gym.  Visit their website to see how they’ve used the images.  This was so much fun to be a part of.  And I will happily share more details about training at Zen with anyone who is interested in learning more!

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This is Lauren above on the left.  At barely 5 foot, she kills it at the gym!  She’s incredibly strong, but more importantly, super motivating and encouraging.  Making the time to train has reminded me that we can’t work all day every day.  Health must be a priority. Wow, how much health dictates the success in almost every aspect of our lives! But, I’ve also learned that spending time with my girl friends, laughing and teasing and giggling over how awkward we look sometimes, is equally as healthy and important.GI1A0801Healthy Eating GI1A1060 GI1A1084

There was a day Carly, the owner and lead trainer, shown above, asked us to do a quarter mile of lunges… yes, you read that correctly.  Somehow, we did it!  Perhaps with a little whining and crying, but nonetheless…  I don’t think I could walk the next day, but I can honestly say I have better definition in my legs now then when I was training for the marathon.

While I’m a little embarrassed to share my personal story with training at Zen, I’m honored to share this session.  These a great people who are passionate about healthy living.  I’ve learned so much about strength and diet and I’ve realized I need the accountability of people asking me how I’m doing.  And for the marathon, I’m training again now in hopes of running the same race in Jacksonville, February of 2016.  I have recruited one “virtual” training partner to run the half marathon at the same race.  If you want any information about it, let me know!  You can join us!


“We Love” Wednesdays | Sebastian Ferrero Foundation

Wednesday, November 12th, 2014

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It’s another “We Love” Wednesday, and today we wanted to take some time to highlight a very special organization in our local community.  We have had the opportunity to work alongside the Sebastian Ferrero Foundation over the past several years to help tell their story by photographing the many events and milestone achievements they have reached.

The mission of the Sebastian Ferrero Foundation is to advocate and fundraise for continued advancements in facilities, patient safety and innovative programs dedicated to delivering integrated pediatric care for all children and their families.  Founders Horst and Luisa Ferrero started the Sebastian Ferrero Foundation in honor of their beloved son, Sebastian, and to serve as a catalyst for profound change in the way hospitals and health care professionals care for children and their families.

The images below are from the recent Ribbon Cutting Ceremony at the UF Health Shands Children’s Hospital. 

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In addition to the many milestones being made at the UF Health Shands Children’s Hospital, the seventh annual Noche de Gala was held a couple of weekends ago at Besilu Collection in Micanopy, Florida.  We have had the privilege of organizing the photography for the past several years.  It is an event that never disappoints!  This annual fundraising event for the Sebastian Ferrero Foundation always proves to be an evening packed with live entertainment, a silent auction featuring unique and extraordinary items, a Champion Paso Fino horse show, exquisite dining by Embers Wood Grill and much more!  We hope you enjoy some of the images from this year’s event – Noche de Gala Amp!

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A special thanks to Stewart Powers of Powers Photography for the Noche de Gala event photographs (above) and our Footstone Team (below) for taking the photographs on the red carpet! 

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The event was a huge success and it was pleasure to work alongside these wonderful vendors and others…

Frankel Media GroupEvent produced by Keith Watson EventsPerformer makeup by Kara Winslow – Makeup ArtistFood provided by Embers Wood Grill

See our artwork in Kid’s Only Dental’s New Office!

Wednesday, May 28th, 2014

We have the privilege of knowing and working with the incredible staff at Kid’s Only Dental Place. They have a beautiful office in Haile Village Center but are excited to announce they have a new location in Northwest Gainesville!  We had the honor of getting to know each of their amazing team members and photographing their families.  This special project doubled as an awesome experience for us to get to know the staff while also creating incredibly special artwork for them to display on the new office walls.  Paul spent an hour or so making sure the displays were perfect!  Visit Dr. Mixon, Dr. Gooch, and their fantastic team at 4910 NW 27th Court and see what we’ve been up to.  We’ll share more soon once we have all of the artwork ready for the office in the Haile Village Center!

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